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Why Your PIUs Aren’t the Stock Options You’re Used To

Why Your PIUs Aren’t the Stock Options You’re Used To

The equity instrument most PE-backed companies use for their management pool

CJ Gustafson

•

May 27, 2026


Debt-Like Items: Where the Final Equity Check Actually Gets Decided

Debt-Like Items: Where the Final Equity Check Actually Gets Decided

What counts as "debt like"?

CJ Gustafson

•

May 20, 2026

Key-Man Risk 101: What to Expect as a Future PE-Backed Exec During Negotiations

Key-Man Risk 101: What to Expect as a Future PE-Backed Exec During Negotiations

How to prepare for negotiations and partnership with your future PE sponsor

CJ Gustafson

•

May 13, 2026

The Tax Mechanic That Showed The Whole Company My Comp

The Tax Mechanic That Showed The Whole Company My Comp

What is a 280G Gross Up?

CJ Gustafson

•

May 6, 2026

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Why Your Sponsor Has a Different EBITDA Number Than You Do

Why Your Sponsor Has a Different EBITDA Number Than You Do

CJ Gustafson

•

Apr 29, 2026

Lifehack: Advice for Negotiating Non Pricing Terms

Lifehack: Advice for Negotiating Non Pricing Terms

CJ Gustafson

•

Apr 22, 2026

What Does it Actually Mean to be a (throws up in mouth) "Strategic" CFO?

What Does it Actually Mean to be a (throws up in mouth) "Strategic" CFO?

CJ Gustafson

•

Apr 15, 2026

Sins of Over-Optimization

Sins of Over-Optimization

CJ Gustafson

•

Apr 8, 2026

Winning at the Defaults

Winning at the Defaults

CJ Gustafson

•

Apr 1, 2026

Your Complete Guide to Liquidation Preferences

Your Complete Guide to Liquidation Preferences

CJ Gustafson

•

Mar 25, 2026

What separates a ‘good’ sales VP from a ‘great’ one

What separates a ‘good’ sales VP from a ‘great’ one

CJ Gustafson

•

Mar 18, 2026

A survival guide for 1st Time CFO’s who ARE NOT CPA’s

A survival guide for 1st Time CFO’s who ARE NOT CPA’s

CJ Gustafson

•

Mar 11, 2026

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